Senior Wayfinding Designer
San Francisco, U.S.
Full-time

A creative and experienced senior wayfinding designer with a passion for user-centered design processes and systems design.

We are a multi-disciplinary team of strategists and designers with a global reputation for improving the experience of cities, transit systems, airports, and destinations.

You will be working with a highly experienced design team with exceptional creative, technical, and operational expertise. We foster a dynamic and collaborative environment, where curiosity, innovation and design excellence are encouraged.

With a growing client-base in San Francisco and Los Angeles, this role provides opportunities to contribute to a number of highprofile projects.

About the role

We are seeking a dedicated, experienced and self-motivated Senior Wayfinding Designer with 5+ years relevant experience to join our growing team in San Francisco. In particular, we would like to meet candidates that have experience of complex wayfinding projects, systems thinking, and design of creative, user-centered solutions.

As part of this role, you will be working with, overseeing and delegating to Designers and Junior Designers under the direction of Project Leads in San Francisco, Los Angeles, New York and the UK.

A willingness to travel is necessary.


Key Responsibilities

Lead day-to-day communications with client team, stakeholders and partners

Lead on key stages of wayfinding projects from research, strategy, systems architecture and systems design

Develop and visualize wayfinding design concepts including; wayfinding system, service and product concepts

Conduct information planning, including; naming, content and messsaging, location and network planning, location and placement

Develop information design solutions and graphic set-outs including; cartographic elements, maps, diagrams, and pictograms

Conduct user testing and prototyping

Create artworks for physical, print, and digital products ready for production

Attend meetings with clients and project collaborators including engineers, architects, and fabricators

Present work to internal teams, project collaborators and client team

Support the effective management of projects

Develop and build client relationships

Report project progress to Project Leads and Senior Management

Manage budgets, schedules and deadlines


What we can offer you

Salary range of $100 – $135k, tailored to experience

Opportunities for ongoing professional development and progression

Hybrid working culture with a minimum of three days per week at City ID office in Downtown San Francisco

37.5 hour working week (minimum)

15 days annual leave + 1 additional day for every year to a maximum of 20 days • 8 U.S. public holidays of your choosing

40 hours of paid sick leave – accrual method in line with California State Law • Platinum level health cover

401(k) retirement plan

Access to ongoing professional development

Casual smart dress is business as usual

Apple laptop for remote and studio use Please note, for this role we can only consider candidates who are authorized to work in the U.S.


What we are looking for

Passion for developing innovative wayfinding design solutions that improve people’s everyday experience of places

Degree level qualification/s in Graphic Design/Visual Communication/related field or equivalent work experience

Experience of developing and delivering wayfinding systems and design standards in complex environments

Strong people-skills and an ability to lead and mentor other team members • Desire and enthusiasm to learn new skills and progress as a senior wayfinding designer and project leader.

Proficiency with Adobe Creative Suite, particularly Illustrator and InDesign

Ability to use the Microsoft Office suite of programs

Excellent written, verbal and visual communication skills

Ability to work independently and as part of a team

Knowledge of GIS and/or Interface Design software would be advantageous


To apply

Please email a Cover Letter, resume, and portfolio (if applicable) to info@cityid.com with ‘Senior Wayfinding Designer, San Francisco as the subject.

We look forward to hearing from you.


City ID is an equal opportunity employer and is committed to ensuring all employees and qualified applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic information or any other characteristic protected by applicable federal, state, or local laws.

If you are interested but unsure if you have what we are looking for please contact us.