Bristol Legible City 2.0
Evolving a global design movement

Bristol Legible City (BLC) is a unique concept to improve peoples’ understanding and experience of the city through the implementation of identity, information and transportation projects.

BLC was developed to link together the diverse parts of the city with a flow of consistently designed information; to make attractions better known and easier to find; to provide the city with a clear and positive identity and reinforce the character of its individual neighbourhoods; and to encourage a shift towards public transport in line with Bristol’s Local Transport Plan and the government’s Integrated Transport Strategy.

  • Launched in 1996, it is a long term initiative. The first of its kind, Bristol Legible City is a programme of 40+ projects that involved an extensive partnership group with a considered approach to advocacy, to establish and evolve the program in the future.

    As the way that people choose to move around the city changes, the on-street wayfinding network can extend to new roles, such as cycle, bus and MetroBus. The street furniture family was designed to grow to support new patterns of behaviour and an increased variety of activities and environments over time.

    Following a series of workshops with city stakeholders and organisations, a project framework was established to plan the next steps for BLC 2.0. The pedestrian mapping system has evolved to be richer in foreground detail, to include nearby destinations, activity hotspots and transport information. The original base-maps were redrawn, using royalty-free cartography and content. Product materials have been adapted to enable backlighting, unlocking evening use and supporting night-time economy.

Bristol City Council Client
City ID Concept, Analysis, Strategy, Direction, Artwork, Cartography and Design Lead
MetaDesign Totem Graphics
PSD Associates, Lacock Gullum, Billings Jackson Design Industrial Design
Adshel Manufacturing and Maintenance
Russell Bell Cartography
Urban Initiatives Analysis and Strategy
Visual Technology Artwork
Wood and Wood Signs Manufacturing and Installation